RASCO is an abbreviation of Rashid & Company. Rasco Pharma started its operations in 2004. It is situated in the historical city of Lahore known as the heart of Pakistan. Rasco Pharma marched ahead introducing state of the art products and setting new trends in the industry from the very first product in the market. After the successful launch of the products in the first phase, the company then started the non-stop journey of success by the grace of Almighty ALLAH. Improving the lives of patients is at the center of everything we do. Rasco Pharma remains ever mindful of our commitment to serve patients by striving toward better health for individuals and progress in medicine by making superior pharmaceutical products. The spirit of our commitment is extends to employees, stakeholders and to the larger community.
The organizational structure allows employees, the freedom which is necessary to further initiative and creativity. This spirit makes us alive. Our human resources will continue to be the most valuable asset in this pursuit of leadership and that definitely is the prime driving force for our growth.
We are responsible to the society. We are responsible corporate citizens and we are being driven by high ethical standards in our practices. Today our biggest asset is our commitment and determination to actively pursue our corporate objectives and goals. We would like to be as innovative in our approach as possible. Our corporate strategy is to market by adopting diversification, focusing modernization and achieving technical proficiency.
We are committed to continue achievement in a healthy future for our business so that we can continue to help improve the lives of, and add value for all those who benefit from it.
Mr. Muhammad Rashid Sajjad is the founder and C.E.O of RASCO PHARMA (PVT) LTD., who’s put remarkable efforts to achieve this goal. He’s been in the business, as a distributor of many well-known pharmaceutical companies in Pakistan for 30 years and by the grace of ALLAH he was very successful in it. Having the vast experience of distribution and marketing in the country he definitely had an edge on other pharmaceutical companies.
Back in 2001 he decided to start his own pharmaceutical manufacturing company where he could implement his ideas and help the larger community by producing superior quality products at economical prices. And in 2004 Rasco Pharma got the license from the ministry of health Pakistan and started its production. Mr. Rashid has developed a culture of commitment and distinction in every area of the company’s operations.